Eclerverse
Fashion Film, Lookbooks, Music and Ecler Club. Eclerverse is my independent creative brand, built over several years with friends as a space for fashion, music, film and visual projects, created freely whenever we feel inspired.
Into the Eclerverse
Into the Eclerverse introduces the mythology of Ecler through the first collection, its Fashion Film and EP. Each T shirt represents a song, while phrases on the back reveal a different part of the Eclerverse.,The centre of the logo represents the mind, the square form on the left the material world and the circular form on the right the world of souls. Beyond the logo lies the Eclerverse, a world of ideas where, in moments without inspiration, ideas arrive from there to light up your mind like lightning in a dark night.










Ecler EP
The Ecler EP extends the first drop into music. Sneaky WH produced the full project and performs on its opening track.
Ecler Club
Ecler Club was the listening party for the EP, created with Sneaky WH to bring the music, garments and community of the first drop into the same physical space.









Conflict Into the Verse
Conflict Into the Verse split the four members of Ecler into two teams of two. Each team designed one sweatshirt and developed one side of a creative confrontation, supported by a comic and the lookbook.,Both garments were photographed in the same location, but Blaze uses a colder blue atmosphere while Victory uses a warmer treatment, giving each team its own visual identity.


















La flor y la paloma
La flor y la paloma presents the collection as a contemporary fable. A flower pursued by a dove becomes a story about fear, conflict, persistence and survival.,The flower eventually escapes and blooms again, using the narrative to shape the creative direction and visual identity of the lookbook.









Credits
Alejandro Martínez / @a.exot, Co-founder, Fashion Designer, Graphic Designer, Shopify Web Designer and Creative Director Lookbooks 01, 02 and 03, photography by @directedbyalf Lookbooks 01, 02 and 03, creative direction by Alejandro Martínez / @a.exot, @lewiisalbntsa__, @juanboixx, @pacoskiii and @directedbyalf Ecler Club photography, direction and editing, @nachoalmira Fashion film direction, Alejandro Martínez / @a.exot, @juanboixx, @lewiisalbntsa__, @pacoskiii and @alvarobernabe__ Fashion film, filmed and edited by @sweetwaveee Actors, @elisetari, @pomi240 and @sneaky_wh Music and EP production, @sneaky_wh

